Tuesday, May 18, 2010

Blogging Basics with Blogger

Blogging is an online diary, short for web log, where the author annotates their personal thoughts, news, favorite links and any content of interest. The blogger has the ability to imbed video and audio tracks, include publishing feeds such as RSS or Share, archive old articles and receive comments from followers. Great for SEO purposes, blogging can generate viral growth, act as a point of communication with your followers and provide exposure to your artists, events and behind the scenes buzz. But how do you go about setting up a blog for your gallery or own artistic needs? When it comes to blogging, the major platforms are Blogger and Wordpress and like MySpace vs. Facebook they both have their pros and cons.

When it comes to deciding whether to use Blogger or WordPress, it really comes down to the integration of blogging into your daily activities. There is no point in having a blog unless either you or your staff are going to regularly contribute to it - meaning at least one post a week. Blogs run on regularity, up to date information of interest and they take time and effort to achieve results. If you have never written in a blog format, I recommend reading I Have a Blog Who Cares – 15 suggestions to help improve your engagement with readers

Uploaded Magazine: Fine Art + Ingenuity

Saturday, February 20, 2010

Gallery Spotlight: Allegra LaViola Gallery

Allegra LaViola Gallery is pleased to present Portrait of a Lady, a group exhibition exploring the relationship between women and portraiture. Comprised of works in a variety of media and sizes, the exhibition seeks to question the role of representations of women and examine how artists are challenging the traditional notion of portraiture.

Image Credits: Sarah Kurz, You're Loving it 2010, oil on canvas, 16 x 20

Uploaded Magazine: Fine Art + Ingenuity

Friday, February 12, 2010

Traits of Success: Louis Stern Fine Arts

Traits of Success: Louis Stern Fine Arts
By Catherine Wagley 02/11/10
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The first time I visited Louis Stern Fine Arts, in autumn 2007, I was on my way somewhere else. I intended to look quickly then slip out, but I stayed for nearly half-an-hour, charmed by how comfortable paintings by hard-edge godfather Karl Benjamin looked above the gallery’s polished wood floors. I was equally charmed when gallery director Marie Chambers engaged me in conversation, asking if I knew of Benjamin’s work. I did but said I didn’t—rediscovering him with the help of someone vested in his oeuvre of geometric shapes and deliberately placed colors seemed too good an opportunity to pass up.

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Uploaded Magazine: Fine Art + Ingenuity

Tuesday, February 2, 2010

Building a Better Bulk Email

By Debra Lanning 01/28/10

The two most important elements in sending a bulk email are the email address and the subject line. These are the two bits of information that are given to recipients of any email and it helps them decide whether to open the email or discard it as junk. The email address that the bulk email is sent from tells people who you are and if it is a trusted source. Domain based email accounts project a sense of ownership and reliability. If your bulk email is coming from a free email account, they may question whether or not to open it, since this type of behavior is typical of spammers. The second element, is the subject line, it sets the tone of the bulk email. The subject line is the initial content that an email recipient sees before opening the email. It should be short, but informative enough to persuade them to move forward.