Building the Artist’s Brand

By Lawrence Mathews 11/05/09 Read More >> Similar Articles >>

Part 1: Brand Image The business of art is unique in many ways but the basic rules of marketing still apply. An artist’s success, and, by extension, a gallery’s success, is very dependent on reputation and public perception. Reputation and public perception are created by focusing on, and maintaining, a consistent brand identity. Next week… Part 2: Developing the artist’s critical reputation Image Credits: Image courtesy of Deloney Newkirk Galleries - Confrontation I by SPENCER FIDLER, Print - Intaglio, 46 x 58.5 inches